MINI DRIVING EXPERIENCE USA Content Creation
Storyboard & Planning
A shoot like this needed careful and precise planning. We’d be coordinating with an on-site film crew, professional stunt drivers and, of course, the cars themselves, which would be drifting and traveling at speeds legal only for a track environment.
To accomplish this, a detailed shot list and storyboard were provided to all involved, ensuring everyone had the same high-quality expectations while filming and making sure the story was told.
On Location and Behind the Scenes
Our four-day shoot involved still photography, drone photography and two 8K cameras, while RITTA provided on-site art direction and account coordination.
The Final Cut
The video went on to win a Platinum Digital AVA award and, along with the stunning still photography, has helped raise the MINI DRIVING EXPERIENCE USA profile across all channels.