DE’LONGHI + BRAUN KITCHEN APPLIANCES PHOTOSHOOT
ONE WEEK OF SHOOTING.
YEARS OF CONTENT.
Producing great product content is hard. Producing years of usable content for two premium kitchen brands across multiple categories, use cases, and channels in just five days is even harder.
As De’Longhi and Braun prepared to support launches and always-on marketing for key kitchen appliances, they needed more than polished product photography. They needed a flexible, high-quality content library that could fuel webpages, social, email, digital advertising, and in-store displays while making sophisticated appliances feel natural, human, and truly lived-in through intentional, narrative-driven photography.
The brief was to create authentic imagery that showcased real usage, clear product benefits, and premium craftsmanship at scale and on a tight timeline.
De’Longhi and Braun turned to RITTA.
PROJECT STATS
- Days of shooting
- 5 DAYS
- Delivered
- 84 SHOTS
- different product types captured across De’Longhi and Braun
- 10
RITTA’S RESULTS
A cohesive, versatile content library with clear, effective product storytelling.
The images struck a rare balance. They had the care and finish of professional studio photography, yet still felt natural and ‘in the moment.’ That level of art direction made the assets incredibly versatile, allowing us to use them consistently across webpages, social media, email, digital advertising, and in-store displays. Most impressive of all, one week of shooting ultimately gave us several years of content.
Stephanie D’Introno
Director Integrated Marketing & Communications
De’Longhi America
THE CHALLENGE
De’Longhi and Braun products are designed for real, everyday use. The team needed imagery that delivered all the precision, polish, and control of traditional studio photography while still capturing the warmth, movement, and realism of lived-in moments.
RITTA needed to:
- Make the premium products feel approachable and part of everyday life
- Keep the imagery beautiful while still feeling practical and useful
- Clearly communicate product benefits without heavy-handed explanations
- Produce a high volume of assets across multiple categories in a compressed timeline
With multiple product types, sets, and looks in play, efficiency and alignment were critical.
LET’S DISCUSS
WHERE TO START
OUR SOLUTION
RITTA led a tightly coordinated creative and production process, with meticulous pre-production and strong art direction guiding every step.
Weeks before the shoot, RITTA worked closely with food stylists, photographers, and set designers to define the visual direction, props, environments, and storytelling for each product category. Extensive preparation ensured that from day one, the team was ready to hit the ground running.
During the five-day shoot, RITTA executed highly controlled studio setups while carefully crafting natural, “in-the-moment” interactions around the products. Art direction played a central role throughout, ensuring scenes felt real and lived-in while still showcasing each appliance’s performance, design, and benefits with clarity.
By executing an aggressive, multi-set shot list with precision, RITTA delivered a scalable, launch-ready content system that De’Longhi and Braun could deploy across channels. A single week of production ultimately generated years of high-impact marketing content.
Frequently Asked Questions about Product Photography
It depends on how the content will be used. AI imagery can work well for quick social content or conceptual visuals, but high-end product marketing still benefits heavily from real photography.
One challenge with AI-generated imagery is that the output quality does not always hold up across different crops, sizes, or production needs. Traditional shoots give brands more control over lighting, texture, consistency, and long-term flexibility across websites, retail, social, email, and print.
