Ever since the corona outbreak, the world economy has been disrupted like never before. Its severe impact can be seen across most businesses, especially service-based or direct consumer-dealing businesses.

Due to the major lockdown in several countries, many brands will need to evolve in the coming months. It will be an altogether different situation post–corona lockdown, and brands may need to reinvent and shift their positioning in the market to grab consumer attention. Plus, they’ll need to take into account an ever-growing shift in the mindset of consumers.

Monitoring these changes, preferences and shift is what brands need to consider to thrive in the postquarantine phase. In fact, if you happen to be a social media agency, marketing firm or advertising agency, you probably have already started working along the same lines.

Make a strategy to empower your customer

To address the postquarantine phase, it is important to empower your customers by giving them multiple options and choices, be it payment options, lucrative plans, better experiences or specific privileges. Purchase behavior has shifted drastically and now, more than ever, consumers are controlling the narrative.

Add some humor to the tense situation

We all know that the postquarantine phase may be gloomy and tense for customers. By putting humorous captions into your social and marketing campaigns, you can easily make your loyal and new customers happy to check your brand and its products. It will be ok to laugh again but just keep in mind to be judicious and tasteful. If humor is used inappropriately, the backlash is immediate and becomes viral—for the wrong reason.

Focus on pricing and value

Postquarantine, consumers will have much higher consideration before making a purchase and will make a lot of judgments. To kill consumer anxiety and tension, brands need to work on their pricing and value. To encourage customers to buy and take interest in your products, you have to come up with value-for-money deals and special promotions.

However, you don’t need to become a brand that always offers a discount, rather, you have to become a brand with attractive discounted packages and deals to grab consumers’ attention.

Bring back those cherished moments

During crisis, it’s always reassuring to remember good times. You have to apply the same concept while preparing your brand postquarantine. Showcase how you were there with your customers during good and bad times. You have to bring all those good memories where you celebrated with customers to make them realize that you are a unique brand and always stood by them in the past. Give them an experience.

Inspire consumers and let the optimism prevail

Being a brand, you need to project optimism and enthusiasm in your customer so that they can trust you and get the courage to take the risk without pondering much.

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