More start-ups will emerge in the post-pandemic world. Here’s why.

You might have thought the market for start-up companies would see a slowdown in the post-pandemic world, while established companies also bear an economic impact of the coronavirus crisis. However, the reality looks a little different. With many larger companies laying off individuals to cost-cut during the pandemic-driven economic upheaval, many people are turning to donning that entrepreneurial hat. The post-pandemic world is a lot different from the one we were accustomed to and will benefit from fast and effective solutions to the unique problems we find in this new world. If you can cater to the public pain points arising now and satisfy them by developing a product or service from scratch or by tweaking an existing product/service, you can get a head start on the market.

Healthcare tech will be a primary area of demand

If you are looking to start up your own business in the near future, you will do well to develop products/services that prioritize patient care and public safety. Virtual health solutions backed by more and more cutting-edge technology – such as AI, biomedical engineering and robotics, nanotechnology and 3D printing – will register increased demand. With that being the case, we’re on the lookout for health-tech start-ups in the public wellness industry.

Other industries in need of innovative solutions

Now is the best possible time for launching industry-disrupting ideas. After all, with the changes that the world is being faced with, game-changing ideas are needed. Transportation and mobility services, education and learning, shopping and marketing – all of these are rapidly changing and are perhaps changed forever. Start-ups are also very interested in the home product and home renovation areas since US consumers are changing their habits during the pandemic and are “nesting” – cleaning, organizing and renovating their homes.


We anticipate that the post-pandemic world will be welcoming for start-ups, as long as these start-ups know how to market themselves well. If you are a budding entrepreneur building your start-up or are all set to launch it, we suggest you consult with a marketing firm or advertising agency to guide your marketing strategy. A marketing agency will be able to disseminate the word about your business and help it scale heights that you’d find difficult to manage on your own. An agency would also be beneficial during the early stages of development as it’s become tougher for start-ups to fundraise during the pandemic. Having a firm marketing plan in place is something investors are looking for.


RITTA is an award-winning New Jersey advertising agency. We build long-lasting client relationships with national and local premium brands. Contact us today for a free marketing consultation.