If you want to be on top of building your brand on social media, then a strong presence on Instagram is a must. The social networking site owned by Facebook is maturing at the speed of light, and if you are not in the game, get started and reap the benefits of making your presence felt on Instagram.
A robust profile is a must
Every major brand has been trying to make its presence felt on Instagram ever since it introduced business profiles in 2016. If you want to make your brand’s profile on Instagram as robust as possible, you must implement the essentials outlined below.
Make sure that your profile is well crafted
- There are certain principles to ensure that your profile is rightly crafted, and they include the following.
- Use a handle identical to your brand’s other social profiles.
- Use your brand logo, or an element from your logo, as your profile picture so that it is identified easily as your brand.
- Include a URL to your website.
- Briefly describe your brand in the bio, enough to capture interest.
- Include a link tree to showcase blogs and/or key pages from your website.
- Include pinned stories that highlight your brand; use engaging icons for each pinned story.
Stand out with a ‘tribe’ mentality
Standing out may seem to be uphill with so many brands and busy users. You do not need a multitude of followers to be successful, but the followers you have should have a strong relationship with your brand.
Let the content be goal-driven
Do not post something just to be current. Make sure that the content you post has a connection to your brand, as well as your goals. When you do share content, make sure that it is accompanied by attractive visuals or video.
Show-off your product (or service)
The purpose of your presence is to build a strong brand identity. What is a brand without a product? Make sure that you show off your product on your Instagram page, but do so in an authentic way that is not salesy.
Tell your story in “Stories”
Instagram Stories has given marketers, ad agencies and marketing firms the opportunity to expand their storytelling in a different forum in the Instagram platform. When used successfully, it can serve to highlight content, make announcements and interact with followers.
Instagram ads
As part of your marketing spend, take help from a social media agency to post Instagram ads and reach out to potential customers. It is far easier to get in touch with people in a short span and build a strong presence for your brand as well.
Instagram is an active and ever-growing platform that offers its users the advantage of building their brand and growing their business. With a robust Instagram profile, you can be assured that your brand’s presence adds to the benefit of your business.
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