There’s a lot of buzz around influencer marketing these days. It’s one of the most prevalent forms of brand marketing used in today’s business world. If you are new to the domain, let’s take you through it here.

What is influencer marketing?

Fundamentally, influencer marketing is a mix of traditional and modern digital marketing tools, borrowing the concept of endorsement by social “celebrities” and running it on a user-rich platform like social media. I use the term “celebrities” a bit loosely as these influencers are famous only to their social media following. However, they yield tremendous power. Influencer campaigns result from an association struck between the influencer and a brand, who both can benefit from each other’s qualitative attributes.

Influencer marketing is all about creating impressions in the minds of people. The ROI from such brand marketing campaigns may not be quantifiable, but the brand certainly benefits from the celebrity’s influence over people. You may be wondering if it’s worth it or not. The answer: Yes, it is definitely useful.

Influencer marketing helps you achieve the following benefits:

Create buzz around your brand

The best part about using an influencer to promote your brand is the hype created around your offering. They can use your product or service and set the trend for something new and exciting. Your influencer can expose your audience to new ideas and increase adoption of your latest offering, thereby showing your organization as a leader in the industry.

Builds brand authority and trust

An influencer is a social media personality or an industry leader who has a huge follower base. Whenever he or she endorses a brand, it gets authority and credibility instantly. It creates an impression that the brand is reputed and trustworthy, which is all that a company needs to go up the competition curve.

Solve your media problem

Getting the right media to broadcast your message can be a challenge in digital marketing campaigns. Influencers can, however, help you solve this problem by getting the right media themselves. They can connect with your audience where they spend maximum time such as Facebook, Instagram, Twitter, and Snapchat. This influencer-audience connection translates into greater exposure for your brand. The best part: It happens at an extremely affordable cost.

The benefits of influencer marketing far outweigh the expenditure, leaving huge scope for brands to increase their brand exposure. All that brands have to do is utilize the right influencer and share content that’s relevant to their audience. This brand marketing strategy is the perfect “under-the-radar” method to influence consumers’ purchasing decisions without them realizing they’ve been targeted with an advertisement.

Would you like to learn more about influencer marketing? Reach out to us today if you are interested in influencer marketing or any other aspect of your marketing plan.