Digital marketers know the power of Google Ads (formerly known as AdWords) but it is clear that consumers are under its influence as well. Did you know 63 percent* of people said they would click on a Google ad? Yes, that’s true. Moreover, businesses make an average income of $2 for every $1 they invest in Google Ads.**

As such, Google Ads forms one of the most critical brand advertising strategies, especially for businesses that sell online. However, no SEO and SEM advertising campaign can be sustainable if you do not have a well-defined Google Ads strategy in place.

To get the best out of this brand advertising medium, here are some of the strategies that RITTA successfully utilizes:

Establish clear goals

Before you plunge into Google Ads, you need to know why you are using it. Is it for lead generation, brand building or e-commerce promotion? Before you invest in Google Ads, you must clearly define your objectives of digital branding and structure out how Google Ads can pave the way forward.

Know who you are approaching

To get the best out of your SEO and SEM advertising campaigns using Google Ads, you must have your finger on the pulse of your target audience. You must develop audience personas to find out who your ideal customers are, what they are actively searching online and what device they are using. You can research these elements using various tools.

Get your keywords and bids in place

This is perhaps the most crucial step in Google Ads. You can use different keyword research tools to find keywords that are relevant to your business and study your competition, cost and search volume for each search term. At the same time, you need to set bids on keywords that deliver high conversion rates.

Write and design compelling copy and landing pages

You can maximize your click-through rate by ensuring your text has a clickable headline, keywords and a call to action. Create advertisements that evoke the right emotions in your audience. At the same time, you need to design great landing pages that focus on benefits and are mobile-friendly with high-quality images.

Measure your performance

Your digital branding efforts through Google Ads can be quantified so you can measure well what you are actually doing in real time. Once you launch your campaign, you have to verify that it is generating positive ROI. To calculate this, take the amount you are paying per click and multiply it by the percentage of clicks that convert. Use this as a model benchmark to evaluate your campaigns. This will allow you to figure how much your SEO advertising campaigns are working for you.

Using Google Ads for digital branding can be difficult, so you need to have the right foundation and an expert to guide you along the way. Following these tips is a good foundation, but please contact us if you are interested in Google Ads.

* Source: searchengineland.com
** Source: valveandmeter.com/pay-per-click-statistics/