Emails are no longer just mere communication tools; they are a vital for your brand to be a digital marketing powerhouse. Any brand marketer who’s aiming at online branding success has to leverage emails to acquire leads, inform people, and boost conversions.

But there’s a catch here: 47 percent of email recipients open an email by just looking at the subject line. Moreover, 69 percent of email recipients mark emails as spam based on the same factor.* So it’s the subject line that can ultimately make or break your brand online.

If you are clueless about writing catchy email subject lines that make your audience click on them, then here are a few tips to follow:

1. Keep them simple and sweet
46 percent of all emails are opened on mobile.** So you need to write email subject lines that fit within the screen space. The key here is to create lines with fewer than 50 characters to ensure that mobile users are able to read the full line. Find out which words matter the most and eliminate any frivolous details. It should be sweet to read and give audiences a reason to click on the mail.

2. Generate curiosity
Humans desire closure and prefer not to have gaps in knowledge. You can consider this desire for closure by creating an open-ended email subject line. This makes your subscribers curious, proving similar to a cliffhanger. It’s only by opening the email that they get to know what you have to offer. Form a subject line that asks a question, promises audiences something interesting, or simply says something that sounds unusual.

3. Go for emojis
You may think that the use of emojis can create a wrong impression of your brand. However, in reality, 56 percent of brands that used an emoji in their email subject lines enjoyed higher open rates than those that used only text.*** Emojis communicate emotions and evoke the same in your audience. Once you strike this emotional chord, you will be better positioned in their mind – something that boosts your brand’s memorability and grip. Yes, I know what you are thinking next…are emojis premium? Yes, if used correctly, they can be.

4. Be funny (it’s okay)
If your subject line brings a smile to your audience’s face, then they’re more likely to open it. Tickling the funny bone is a great way to create a memorable impression of yourself and your brand. Being humorous by maintaining decency and being relatable certainly requires creativity and thought. But the hard work pays off as high email open rates.

Follow these tips to get the best out of digital marketing through emails. Make sure your subject lines create a sense of importance and makes people feel special.

* Source: https://www.invespcro.com/blog/email-subject-lines-statistics-and-trends/
** Source: https://www.emailmonday.com/mobile-email-usage-statistics/
*** Source: https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/