Amazon as an online marketplace has become a household necessity worldwide. If you are a brand that does not include Amazon as a main selling channel, it is time to take a hard look! If you are already a part of the Amazon marketplace, then it may be time to ramp up your game by effectively using Amazon Advertising.
What is Amazon Advertising?
Amazon Advertising is similar to Google Ads. When you type in something in the search tab, you get a list of results. Some of the top results are sponsored posts that are nothing but Amazon advertisements. A subtle “sponsored” or “ad text” caption accompanies these results. You can gain more visibility for your product on Amazon by paying for these positions in the search results by bidding on specific keywords.
The ads can appear on an individual product page, as well as under “frequently bought together” or “sponsored products related to this item” tab. You will be charged if shoppers click on your product advertisement, but the visibility that you get offers greater benefits. All you need to decide is the type of advertising to use.
What are the types of Amazon ads?
Before you begin, you need to understand which advertisement is best suited to your product and your needs. You can talk to a marketing agency or other types of ad agencies to understand what it will cost you. Take a look at some of the types of advertising available on Amazon.
Sponsored ads
These allow you to reach out to customers when they research to discover products on Amazon. You can promote your product individually or by pairing it with another. All you have to do is select the products that you wish to advertise and set a budget. You will be offered a combination of keywords to choose from, along with product and product categories that you wish to target.
Display ads
These offer customizable creative, actionable insights and relevant audiences to advertise your message to the right customers on Amazon pages and apps, third-party sites and devices. It lets you reach your customers based on first-party shopping behaviors by displaying your product as headline banner ads. You can either manage your advertising yourself or get help from the Amazon team of experts.
Video ads
Video ads are a great way to make an emotional connection with customers. They empower you as they let you tell stories and connect with customers throughout their decision journey. These ads not only appear on the Amazon shopping platform but also are featured on Amazon Echo along with other operated sites.
Yes! Amazon is a huge platform and can help you immensely in your advertising campaign. Make sure that you display attractive, beautiful visuals and product photography, as well as use compelling ad copy to ensure that your Amazon ad is effective.
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RITTA is an award-winning New Jersey advertising agency. We build long-lasting client relationships with national and local premium brands. Contact us today for a free marketing consultation.
Sources
https://www.disruptiveadvertising.com/ppc/ecommerce/amazon-advertising-101/
https://blog.hubspot.com/marketing/amazon-advertising
https://www.wordstream.com/blog/ws/2017/09/11/amazon-advertising
