Chances are, you might have never heard of outstream video ads or maybe you’ve heard the term only in passing. After all, most functional digital marketing and ad agencies started utilizing this type of video ad only in the past few years. However, marketing agency and advertising agency experts are seeing an uptick in outstream video ads in the industry.
Outstream Video Ads Defined… well, sort of.
You may have already come across outstream video ads without realizing what they were. Outstream video ads are video ads that begin to play as you scroll down a web page. Outstream video is not a video ad that you’d find as a pre-roll or in-stream video ad in a traditional video player on a website that has video content like espn.com or on YouTube; they are embedded into editorial content. Outstream videos are also commonly referred to as “native video” or “in-read video.”
Now, there lacks a consensus among marketers that practice this form of video marketing with regards to what the exact definition for outstream video ads should be. Some marketers say that video that is displayed when you scroll down the feed of any social media platform is not a form of outstream video while others agrue that, for example, the autoplay silent videos on Facebook are outstream. Regardless, these types of videos have gained traction over the past few years.
Why Incorporate Outstream Video Ads into Your Business Marketing Strategy?
Video marketing is on the rise and many lead generation campaigns feature online video. Unlike other avenues of marketing, videos are able to grab the attention of target audiences by precisely cutting through the content clutter on the web. Outstream video ads help boost video marketing exercises in the following ways:
- You can place your marketing video in any form of content. You can insert your marketing video into editorial content just as easily as you would in other video content.
- You are freed from having to rely exclusively on video players of video sharing sites such as YouTube for advertising your video content.
- You can promote your brand using your outstream video ad independently, without having to place it before or after other video content.
- Your customers feel less intruded upon with this kind of video as they can simply scroll down the page to stop the play of your outstream video ad.
If you’d like to learn more about outstream video, contact us today.
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RITTA is an award-winning New Jersey advertising agency. We build long-lasting client relationships with national and local premium brands. Contact us today for a free marketing consultation.
