Your logo, like your signature, should be unique. As the most recognizable visual representation of your brand, it must be both memorable and versatile. The simpler the logo, the greater the need for creativity and strategic thinking.
The best brand logos are designed to triumph over the test of time, with minor facelifts over the years. A great logo has the power to strengthen your brand in consumers’ minds, while helping you reach your marketing goals and bottom line. Whether you are launching a new brand or finding that your logo is appearing dated, here are some of the latest design trends:
Radiant gradients
While gradients certainly are not new in logo design, their use has become a hot trend in making brands look dynamic. When used strategically, gradients add contrast and depth to your logo creation, giving your brand a new level of gravitas.
Hyper-minimalism
Hyper-minimalism is perhaps the most salient of all logo design trends. Ultimate minimalism, the most difficult to achieve, has become a necessity in today’s marketing. Mastering the art of stripping logo designs to their core elements requires understanding the power of abstract concept as a tool to eliminate noise and make a brand stand out clearly.
Variable designs
Today’s designers must create logos that maintain recognition and visibility across multiple platforms. And brands know that visibility allows them to forge stronger connections with their target audience on multiple platforms. They need to be able to connect with a wide range of demographics—from millennials to boomers to families. Hence, the adaptation of variable logos, rather than the traditional one-size-fits-all approach. These logos individualize the brand-customer relationship by being extremely adaptable. Their essential elements include dynamic typography, iconography and customization.
Geometric shapes
Last but not the least, unique geometric shapes have become iconic parts of logos, boosting their visual appeal, while simultaneously representing a brand’s values, purpose and personality. More than just shapes, when done well, they become powerful and memorable symbols. The geometric trend now includes perfect circles, isosceles triangles and precise squares. These shapes, coupled with attractive color palettes and minimalistic text, are just what designers need to communicate a sense of power and order.
********
RITTA is an award-winning New Jersey advertising agency. We build long-lasting client relationships with local and national premium brands. Contact us today if you are in need of a logo design or an overall brand refresh.
