All You Need to Know About Facebook Audience Targeting

Did you know Facebook has more than two billion active users? Massive reach is of great importance to brands because they can leverage this platform to drive their marketing results. The catch in using Facebook for digital advertising, however, lies in the kind of ads brands are posting and the target audience they intend to reach.
Facebook has an ever-expanding toolset that a savvy brand or creative advertising agency can use. While talking about audience targeting, Facebook provides an extensive collection of targeting tools to reach consumers based on their interests, demographics, behaviors, and geographical location. You can use the following three options to select your audience on the platform for digital advertising:

Core audiences: You can choose your core target audience based on factors like age and geographical location. You can select these factors manually if you want to.

Custom audiences: You can upload your email list and connect with those who use Facebook. This is a highly targeted method.

Lookalike audiences: You can use your customers’ demographics and behaviors to find a similar target audience. You can use your Facebook Ads Insights to reach people who could show a keen interest in your business.

Now that you know the kinds of audiences you can reach on Facebook, let’s take a look at the various factors you can consider while targeting them with advertisements:

Demographics: You can consider certain traits of your consumers like gender, age, education, relationship status, job titles, workplace and so many more to up your digital advertising efforts.

Geographical location: You can use Facebook’s geo-targeting option to reach people within and outside the radius of your business.

Behaviors: Facebook understands people’s purchase behaviors and device usage patterns to reach out to them based on different behavioral factors.

Interests: Interests like favorite entertainment, clothing and hobbies are just a few of the many interest-related factors that you can use for targeting on Facebook.

Loyal customers: If you are an existing business, you should keep your current customers in the loop and target them with relevant ads.

Website visitors: Your website visitors have a strong potential to become prospective customers. Hence, you should ensure you target them too.

Whether you are an online business or a creative advertising agency, you can follow the above Facebook audience targeting tips to get the best out of the platform.

RITTA is a leading advertising agency in New Jersey and brings together the latest happenings from the ad world. Reach out to us today if you are interested in social media advertising.