The Fine Art of Promotion

Hi Mom,

So, I got home from work the other day and there was a package from Chewy.com. You know, the company we order all of our dog food from? I love not needing to haul those huge bags from the store anymore.

Well, they sent me a portrait of Little Louie! An actual, hand-painted portrait! It was a 5″ x 5″ canvas, created by one of their artists named Alexis. They must have used the picture we uploaded when we created our account. Anyway, it looked so nice we couldn’t wait to hang it right up in the living room. They even sent a personalized card saying “We hope you and your furbaby enjoy the portrait.” What? Enjoy it? I can’t tell you how much we LOVE it. I’ve been bragging about this to everyone I talk to . . . my neighbors, my co-workers, all my friends and family. I just think it was the cutest thing.

Not sure if this was part of a promotion or a thank you for being a loyal customer, but regardless, Chewy.com gave us a most wonderful surprise. There’s not a single person in my life (and you know how big my FB and Instagram families are) that I haven’t sang the praises of Chewy.com.

Now that’s what I call “word of mouth.”

Talk to you later,
Damian