Uncommon insights from an uncommon agency


Back-to-school shopping in July? You better believe it!!!

Paula Silva Kull - Account Supervisor

Yes, it was the first week of July, and I had already purchased most of the items on the “1st-Grade School Supply List” for my twins.

This got me thinking that only a few years ago, I thought it was pretty ridiculous to see back-to-school supplies in the beginning of July. Kids have been out of school for only one week, maybe two! How could anyone be thinking about back-to-school shopping already?

Fast-forward 5 years, and here I am, seeing it from a completely different perspective. As the mom of 6-year-old twin boys, I can’t tell you how happy I was to see that their school enclosed the 1st-grade school supply list with the boys’ end-of-year/summer packets. It’s so nice knowing exactly what I need to purchase without having to wait for the first week of school, aka craziness.

So, maybe retailers aren’t just hungry to get a jump-start on the second-largest shopping season of the year, as I previously thought. Perhaps they are just fulfilling the need. Nah… they are hungry! But for once, it’s a win-win situation, and I am definitely one happy momma to get that task checked off my list before hitting the road on our summer vacation!

Carefree beach days, here we come!

Connect With Us

RITTA is a full service advertising agency located in Paramus, New Jersey. We specialize in advertising, marketing, direct mail campaigns, website design, and trade show displays.
© 2018 RITTA. All rights reserved. No work shown here may be reproduced without consent.